Started in a spare room with a Mac mini and a big idea: make the internet work for real people, not just big corporations.
It started in 2023 with a simple observation: local businesses were getting fleeced by agencies charging thousands for websites that looked like they were built in 2005. Meanwhile, AI tools were getting incredible — but nobody was using them to help the local plumber or the neighborhood coffee shop.
Tommy Tornroos, a professional audio engineer by trade, decided to do something about it. He picked up a Mac mini M4, learned to code, and started building. Not because he had to — because he saw an opportunity to help people while building something sustainable.
Smart Stuff Studios was born. The name came naturally: we make smart stuff, one byte at a time. No jargon, no fluff. Just useful products and services that actually work.
First local business website delivered. Set up n8n automation for lead follow-ups. Started learning AI tools for content generation.
While building a website for a children's bookstore, Tommy had an idea: what if we made interactive children's books with AI? The first Find Luna prototype launched mid-year — a zoo-themed hidden object book featuring Luna the golden retriever puppy.
Find Luna goes multi-location: farm, beach, space, forest. Luna's Bedtime Podcast launches on Spotify and Apple Podcasts. BabyName.AI and Memory Keeper join the product lineup. Revenue hits $1M+ annual run rate.
New products in development. School licensing program launches. YouTube channel (Calm Together Studio) hits stride with pet relaxation videos. Smart Stuff Studios becomes a full-time operation with multiple income streams running 24/7.
We're firm believers in the AI-first workflow. Here's the reality: AI doesn't replace creativity — it amplifies it. We use AI to handle the repetitive stuff (first drafts, research, formatting) so humans can focus on the parts that actually matter (strategy, creativity, connection).
First drafts, research, content outlines — AI handles the heavy lifting.
Every piece gets reviewed, refined, and made genuinely useful.
n8n workflows handle publishing, emails, and follow-ups automatically.
We measure success by leads generated, rankings improved, revenue earned.
Whether you need a website, want to license our products, or have an idea — let's talk.
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